Monday, January 09, 2006
Why the owners of Caribbean Cinemas are the spawn of Satan
I was reading the other day that moviegoers in the States are very angry at the fact that they now have to watch 10 minutes of commercials prior to a movie. In fact, this is mentioned as one of the main causes people are preferring to watch movies at home. Well, they should come to Puerto Rico, where the evil people at Caribbean Cinemas subject us to 40 minutes of ads!!! And it's hard to decide which ads are the worst...the Burger King ads with people singing the praises of the Whopper, the Ponderosa ads. Every ad, no matter how good, becomes an insult to the moviegoer. Each ad is saying " Fuck you, asshole! You are not seeing the movie yet!" I was reading that more and more ads want to create empathy with the brand. Well, placing you commercial in movie theaters may just do the opposite.