Red

Bono and Bobby Shriver have created this idea of Product Red. Some of the biggest companies in the world (Gap, Motorola, Apple, Armani) have created Red Products. Buy them and you help provide AIDS medicine for people in Africa. A simple idea.

And one has to congratulate Bono. Instead of being another celebrity cry baby and blaming everything on Bush or capitalism, he has made the system work for the good of people. Instead of complaining about Bush, he met with him in Air Force One and ended up getting millions in relief. Instead of blaming the consumer culture for the evils of the world, he made the consumer culture become an ally for a great cause.