The person that taught me copywriting died the other day. He was a very low key guy. He didn't seek publicity like so many others do in this business. He didn't go to Cannes or won FIAPS. He won a bunch of Cuspides but never made a big deal of that. He did not get adoring articles in El Nuevo Dia. He did his job. Had a good time doing it and never took himself too seriously.
He taught me that advertising is great, but life outside the agency is better.
Thanks for the lesson. Rest in peace.
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